Suomen tiedekustantajien liitto ry

VISUAL IDENTITY

Finnish Association for Scholarly Publishing is a national advocacy organization for academic publishers in Finland. I designed their identity with simple elements. This job posed immediately an interesting problem: how to fit a really long name in three languages to a compact and clear logo. I decided to show the name in it’s long entirety. By setting them in three lines and rotating them I created a round form that has motion build into it. The rotation fits well the idea
of scientific work, a constant movement and evolution.